What if you did everything advertised to you in a 1 hour network television show? Well, I found out. Every Monday, give or take a few, I watch two CBS sitcoms with my mom - The Neighborhood and Bob Hearts Abishola. This Monday, I also payed attention to the commercials.
A lot of commercials do not explicitly tell you to do something, but I kept track of the ones that did with interesting results. I broke the instructions into categories and gave some comments on what it would be like to actually follow all of the advertisement commands.
Vague Instructions:
Discover More (Subaru) - "Can I do that without a Subaru?"
Get Ready For Our New Battery (Energizer Max) - "I am sooooo ready!!!"
Make Every Moment More (FanDuel) - "I am not 21 years of age."
Don't Worry (Reese's) - "Peanut butter cups are the least of my worries."
Be More Like Your Cat (Outstretch) - "Ummm, what?!"
Enjoy the Go with Charmin (Charmin) - "Ummm, what?!"
Personal Instructions:
Smile (Crest) - ✓
Say Thank You to the Sunshine and the Blue Skies (Dignity Health) - ✓
Choose Your Words Carefully (GAP) - "Well, I try my best..."
Call Your Doctor:
Medicine and treatment commercials ask a lot of us. Not only would I be fed up if I actually did everything the commercials told me, but my doctor would be too. Here's just a sampling of what I would have to do:
Tell my doctor if I have new or worsening chest pain, cough, muscle aches, etc.
Get tested for tuberculosis
Ask my doctor if Ibrance, Cologaurd, or Cosentyx are right for me
My doctor would be so confused...
The Most Time-Consuming Demand:
Watch every episode of The Neighborhood - approximately 1,400 minutes (around 23 hours)
Get Out Your Wallet:
Break me off a piece of that Kit Kat bar - $0.88
Try Swiffer WetJet - $25.97
Come in for a soccer ball (Target) - $7.99
Check out Febreze Air Freshener - $4.99
Watch TBS - $35 (subscription for a month)
Get a dozen double-crunch shrimp with any steak (Applebee's) - $14.99 (includes steak)
Download Slotomania - $0.00
Try any of our new dips with our not new bread twists (Domino's) - $7.99
Shop now (Home Goods) - $4.99 (Cheapest item: Dog toy)
Shop our app (Fry's) - $0.15 (Cheapest item: Single jalapeno pepper)
Shop at Olay.com - $2.99 (Cheapest item: Moisturizing hand mask)
Grand Total for the Hour: $105.94
So, in conclusion, it would have been a money wasting, time consuming, and strange time if I had done all that the commercials wished. I also wonder if companies really want you to "discover more" or to "smile" or if all they really want is for you to use their product to complete those actions. It's curious how ads work sometimes.
I wish you all the best in making every moment more, remember to say thank you to the sunshine and the blue skies, and try not to be swayed too much by the advertisements you see.